Organisation and cooperation improve the auctions each year

Organisation and cooperation improve the auctions each year

Record breaking editions with over € 4.5 million profit in two days

The annual auctions Dutch Sport Horse Sales and Limburg Foal Auction took place in september, and how! Event agency Equine MERC and Stal Hendrix, have put down record-breaking editions. For the first time, the profit of the foal auction was over one million, and the auctions together accounted for more than € 4.5 million profit in total!

Smooth cooperation
The editions of 2017 were held at the accommodation of Equestrian Centre de Peelbergen in Kronenberg for the second time. Last year, that really was a challenge, because everything had to be reassessed. How did it go this year? Daisy van Nieuwkasteele: “The auctions went smoother than ever before! We have learned from last year’s evaluation points. You can also notice that we sat together with all parties at one table. This had a positive effect on the cooperation. “According to the entrepreneur.

“It exceeded our expectations”
Luc van Moorsel, who had been in charge of Stal Hendrix’s auctions for two years before Daisy came into the picture in 2014, is also very enthusiastic about the auctions: “The reactions are very good. The most important thing is that the breeders of the foals went back home with a good feeling. They could certainly be satisfied with an average selling price of € 9,400. The results of the DSHS truly exceeded our expectations. That was a major success! We again had a super-talented collection this year, and that was visible in the prices. An amount of four tons was deposited for the top-seller and the average sales prices were also higher than the previous edition (average: € 137,000, red). ”

Daisy and Luc add: “We want to thank Stal Hendrix for the confidence in Equine MERC. The Dutch Sport Horse Sales is for them thé sales moment of the year and a very special event. It is therefore extraordinary that they entrust the organization to us. We are already looking forward to the next edition! ”

Sales prices DSHS & Limburg Foal Auction
During the showjumper auction, twelve horses were sold for over € 100.000 and the average selling price was € 137,000. The top-seller was Goliath (by Bustique), who went under the hammer for an amount of no less than € 400,000. At the foals the average selling price was € 9,400 and the most expensive foal Mucinda (by Berlin) exchanged for € 30,000 from owner.

 

Meet Liz; our graphic designer!

Meet Liz; our graphic designer!

Yes, yes, we can finally announce that Equine MERC now has a graphic designer! Besides marketing experts Luc, Daisy & Manon, designer Liz is now part of the team of the equestrian marketing and events agency. She explains why it is so cool that she is now one of us!

Tell us; who are you, where are you from and what are your hobbies? The newest employee of Equine MERC: “My name is Liz van de Vorstenbosch, I am 23 years old and I am originally from Heeswijk-Dinther. The loves of my life are my friend Jovanni and home rabbit Puck. In my spare time I sing in a band and I like to paint with ecoline. ”

Why did you become a graphic designer? Liz: “I’ve always loved to design, draw and paint. That’s why I decided to study Media Design at St. Lucas in Boxtel. After that, I worked at a retail company as a junior graphic designer for two years. ”

Now you make the switch to Equine MERC. What will your contribution be? Liz: “I am hired as a graphic designer to create all the graphical expressions of Equine MERC, and of course the customers. I’m going to design all the posters, flyers, leaflets and logos. I have no knowledge of horses at all, but I think that’s a good thing. Because I have no connection with the elegant animals, my designs are more out of the box and we often get new insights! ”

Do you really have no connection with horses? Liz: “Well okay, I’ve had some horse riding classes in the past. But this has been such a long time ago; I really would not know how to do it anymore! Maybe it’s an idea to pick up that hobby again! “To be continued …

The Dutch Sport Horse Sales catalogue is being printed!

The Dutch Sport Horse Sales catalogue is being printed!

It’s no wonder we are impressed again; the Dutch Sport Horse Sales horse collection only includes talented young jumping horses! Equine MERC has been responsible for the DSHS catalogue next to the organization and website since 2014. And this year the catalogue looks awesome as usual!

The Hendrix-family and Yves Houtackers put the collection of the horse auction Dutch Sport Horse Sales together every year. The 2017 auction will take place on the 25th and 26th September at Equestrian Centre de Peelbergen in Kronenberg.

All horses from the 2017 collection can be seen in the overview on the website, but also in the digital catalogue. In addition, there are also interviews with Sarah Stevenson-Borthwick and Martin Fuchs, who are present at the auction every year. Also, a number of successful horses sold through the DSHS are highlighted.

What do you think?

Presentation: Monday, September 25th – 19:30 hrs
Auction: Tuesday, September 26th – 19:30 hrs

Address:
Equestrian Center de Peelbergen
Travers 5 (Navigation Peelstraat)
5976 PL Kronenberg

Lumaro Horsetravel totally renewed

Lumaro Horsetravel totally renewed

Lumaro Horsetravel has a hands-on mentality, and so have we! The completely new designed website of this company specialised in horse transport and horsebox rental is now LIVE! They asked for the expertise of marketing and event agency Equine MERC to create a beautiful new website. We can proudly announce that we have succeeded!

Owner Rob Claessens wanted the new website to be to very straightforward. It needed to be clear right away what the company’s services are; horse transport and horsebox rental. Customers had to be triggered to request a quotation. In addition, there was an existing colour palette that he would like to hold on to. After we sat down with Rob to talk about his wishes for the new website, we started immediately.

Rob Claessens: “I am very happy with the result! The new website is very clear. Visitors immediately know where on the website they can find the information they are looking for. It is exactly what I had in mind.”

By using bright colours in the quotation applications, customers are attracted to these buttons. Because images are an important aspect of a good website, the website of this professional is filled with beautiful pictures made by our one and only Luc. The fleet of Lumaro Horsetravel has a clear page where they are highlighted and there is a nice page with news.

We think the new website is amazing! What do you think?

Website Lumaro Horsetravel

Mas van Veenendaal: “Equuleus was a successful event with beautiful equestrian sports!”

Mas van Veenendaal: “Equuleus was a successful event with beautiful equestrian sports!”

From Friday April 14th until Sunday April 16th, one of the biggest international equestrian events of China took place in the city Beijing: the Camelot International Grand Prix & Jumping Equuleus FEI CSI2*. Stal de Bergkampen was present during this phenomenal two-star event that once again puts the equestrian sport on the map in Asia.

In total, around 200 national and international top riders from Europe and Asia appeared. Several impressive categories were ridden and good results were put down. The Equuleus Shows, sponsored by, among others, Bentley and Hermes, attracted approximately 6,000 visitors, including influential VIP guests and stakeholders in the Chinese horse world. Stal de Bergkampen was one of the professionals who went to Beijing to broaden his network and recruit potential customers.

Mas van Veenendaal of Stal de Bergkampen: “There is a lot of interest from China in Dutch sport horses and that was noticeable during the Equuleus Shows. We have gained a number of new international business relations during the event and met multiple potential customers. Due to the growing horse sector and a lack of good equestrian knowledge in China, the people are interested in our company. ”

 

We are on a roll. Brochure for I am Dutch: check!

We are on a roll. Brochure for I am Dutch: check!

Equestrian marketing and events agency Equine MERC has already completed many beautiful projects. Recently, these horse people with marketing skills designed a new brochure, this time for the cluster I am Dutch!

Five companies specialized in the equestrian marked have joined forces and set up the cluster I am Dutch. The cooperating companies are: Dominick, Equitrend Geert en Henk Trading, Giant and Heritage. By working together, these companies share and utilize not only their expertise in engineering, innovation, efficient production and quality control, but also offer an immense combined experience in both local and international trade, logistics and communication.

The ambitious heads of these five companies contacted marketing and events agency Equine MERC to create a matching brochure for their cluster I am Dutch. The brochure is bilingual: German and English. Click here to view their brochure!

Interested in print specially designed for you by the marketing experts of Equine MERC? Feel free to contact us by email or phone!

Phone: +31 6 2411 0599, +31 6 2629 2126
Email: info@equinemerc.nl

 

Whoppa! New brochure for Equitrend, made by us

Whoppa! New brochure for Equitrend, made by us

Do not judge a book by it’s cover! It’s a nice saying but research (R. Mugge in Wetenschap in prakrijk) has shown that the appearance of products is very important … A good image will match your business with the quality of your products and print can play a key role. Marketing and events agency Equine MERC has extensive experience in customized print specialised for the equestrian market. They recently designed a new brochure: the brochure for the passionate equestrian company Equitrend.

The company Equitrend is specialized in the import and export, sale and production of products and machinery for the horse-business. Their range includes all kinds of high quality products that are required on a horse farm. Their offerings range from equilizers for riding surfaces, arena walls and paddock cleaners to feedtrolleys, electric wheelbarrows, heysteamers, solariums, treadmills, aquatrainers and much more. To create a good looking folder including their extensive assortment in an elegant way, Equitrend asked for the help of equestrian marketing and events agency Equine MERC. Have a look at the brochure here. What do you think?

Interested in print specially designed for you by the marketing experts of Equine MERC? Feel free to contact us by email or phone!

Phone: +31 6 2411 0599, +31 6 2629 2126
Email: info@equinemerc.nl