Lumaro Horsetravel totally renewed

Lumaro Horsetravel totally renewed

Lumaro Horsetravel has a hands-on mentality, and so have we! The completely new designed website of this company specialised in horse transport and horsebox rental is now LIVE! They asked for the expertise of marketing and event agency Equine MERC to create a beautiful new website. We can proudly announce that we have succeeded!

Owner Rob Claessens wanted the new website to be to very straightforward. It needed to be clear right away what the company’s services are; horse transport and horsebox rental. Customers had to be triggered to request a quotation. In addition, there was an existing colour palette that he would like to hold on to. After we sat down with Rob to talk about his wishes for the new website, we started immediately.

Rob Claessens: “I am very happy with the result! The new website is very clear. Visitors immediately know where on the website they can find the information they are looking for. It is exactly what I had in mind.”

By using bright colours in the quotation applications, customers are attracted to these buttons. Because images are an important aspect of a good website, the website of this professional is filled with beautiful pictures made by our one and only Luc. The fleet of Lumaro Horsetravel has a clear page where they are highlighted and there is a nice page with news.

We think the new website is amazing! What do you think?

Website Lumaro Horsetravel

Whoppa! New brochure for Equitrend, made by us

Whoppa! New brochure for Equitrend, made by us

Do not judge a book by it’s cover! It’s a nice saying but research (R. Mugge in Wetenschap in prakrijk) has shown that the appearance of products is very important … A good image will match your business with the quality of your products and print can play a key role. Marketing and events agency Equine MERC has extensive experience in customized print specialised for the equestrian market. They recently designed a new brochure: the brochure for the passionate equestrian company Equitrend.

The company Equitrend is specialized in the import and export, sale and production of products and machinery for the horse-business. Their range includes all kinds of high quality products that are required on a horse farm. Their offerings range from equilizers for riding surfaces, arena walls and paddock cleaners to feedtrolleys, electric wheelbarrows, heysteamers, solariums, treadmills, aquatrainers and much more. To create a good looking folder including their extensive assortment in an elegant way, Equitrend asked for the help of equestrian marketing and events agency Equine MERC. Have a look at the brochure here. What do you think?

Interested in print specially designed for you by the marketing experts of Equine MERC? Feel free to contact us by email or phone!

Phone: +31 6 2411 0599, +31 6 2629 2126

Luc van Moorsel presenter at Stal Hendrix’ stallion show

Luc van Moorsel presenter at Stal Hendrix’ stallion show

KESSEL – The fifth edition of Stal Hendrix’ stallion show took place last night. Luc van Moorsel, co-owner of equestrian marketing and event agency Equine MERC, was responsible for hosting this annual evening.

Six studs were presented last night: Don Diablo HX, Gaspahr, Cape Coral RBF Z, George and Entertainer are all stallions that have been in training at Stal Hendrix for several years now. They exceed their promises; both as sires and sport horses. The 20-year-old Ultimo van ter Moude also appeared in the arena. The former Grand Prix horse ridden by Todd Minikus was presented on hand.

Two or more offspring were shown of every stud. Both ridden or on hand. This was highly appreciated by the visitors.

After every stallion made his entrance, Luc did a short introduction. Paul and Emile Hendrix took over afterwards for a more technical clarification.

There was an honouring planned halfway through the evening for the breeders of two successful young stallions. Both stallions, owned by Stal Hendrix, have succeeded in the first, second and third round viewings and are now invited for the KWPN stallion test.

It was a beautiful edition. We thank Stal Hendrix for their trust.

Cape Coral RBF Z and Pieter Keunen in the arena during the stallion show at Stal Hendrix
Stal Hendrix
Piet Keunen and Jack Verstappen during the honoring of their successful breeding products
Stal Hendrix Cape Coral RBF Z
Cape Coral RBF Z showed some impressive jumps last night with Pieter Keunen
Organisatie 2e editie Hoefslag Masterclass in handen van Equine MERC

Organisatie 2e editie Hoefslag Masterclass in handen van Equine MERC

Mark May the 20th in your agenda: the second edition of the Hoefslag Masterclass will take place on the grounds of the Rotterdamsche Manège / CHIO Rotterdam. After a successful first edition in 2016, the organization of the event is now in the hands of marketing and events agency Equine MERC to get the event to an even higher level. This year’s theme is: Learn to understand your horse better.

The Hoefslag Masterclass is an annual masterclass with a theme that is recognizable and appealing for many riders. During this masterclass, Equine MERC is fully committed to put together a day of excellent education. Only professionals will be part of this beautiful and educational day. Last years edition of the Masterclass with the theme “Going on competition” attracted many horse lovers. This year’s theme is “Learn to understand your horse better”. Isn’t that something all riders pursue? During the Hoefslag Masterclass a variety of topics will be featured that may be the cause of any miscommunications between rider and horse.

Not only is it possible to attend the Masterclass Hoefslag as a visitor, it is also possible to attend a booth at the event! For more information contact

Daisy & Luc: “We were very happy when we got the responsibility for organizing the Hoefslag Masterclass. Last year it was already a very successful edition and this year we want to expand this only further. The goal is to expand the Masterclass with a nice promo village where visitors can enjoy shopping and fine dining. This year we hope to increase the numbers of visitors to 700. ”

About the location
The Rotterdamsche Manège is located in the Kralingse Bos and is well-known under horse people. It is not only the location where CHIO Rotterdam is held; it is also the place where Hoefslag Masterclass takes place since 2016. The wonderfully atmospheric outdoor accommodation with a comfortable grandstand is the perfect location for the Hoefslag Masterclass.

Read more about the Master & buy your tickets here.

Equine MERC at Indoor Brabant

Equine MERC at Indoor Brabant

Last weekend, many exciting things were happening in the Brabanthallen in ‘s-Hertogenbosch; the best riders in the world were present with their top horses to compete for the titles during the 50th edition of Indoor Brabant. The event was the scene of the emotional farewell Parzival, in which several people were in tears. Obviously, Equine MERC was present to represent client Horse & Country TV, the only channel dedicated to horses in the Netherlands, with a stand at this prestigious event.

In addition to all the great performances in the rings, it was very busy at the stand of H&C TV. Many horse lovers have visited the stand to hear more about the channel. They were mainly interested in the app, H&C Play, which makes it possible for people to watch their favourite programs anywhere at any time, both live and on demand. The online voucher-action also proved to be very popular! Many fans downloaded the voucher for a free goodie bag via the website, which created a lot of extra publicity.

Interviews with Adelinde Cornelissen & Piet Raijmakers senior and more
Daisy has put together a beautiful new episode of Passe Partout during Indoor Brabant. As presenter of this program, a Dutch production in which viewers get a peek behind the scenes at major events, Daisy interviewed Adeline Cornelissen, Parzival farrier Rob Renirie and many more. To bring the 50th anniversary into vision, Daisy walked through the picture hall with Piet Raijmakers senior and picked up great memories. This episode will be broadcasted on April 3rd at 20:30 hours on Horse & Country TV.

Memorable moments
Indoor Brabant was a very successful event for Horse & Country TV. There were many memorable moments. The top three of the Grand Prix jumping existed solely out of Dutch riders: Leopold van Asten became first, Wout-Jan van der Schans finished in second place and Marc Houtzager took bronze place. Hans Peter Minderhoud triumphed in the dressage. The farewell of Parzival was definitely one for in the books. We are already looking forward to the next event where we will represent Horse & Country TV.

Tadaa! The Equine MERC overview of 2016!

Tadaa! The Equine MERC overview of 2016!

December is the perfect month to look back to the beautiful year 2016. Already the third year that Equine MERC exists! We make a short overview every year. To show it to our offspring in the future. Or to show you off course!

We have not just been sitting on our hands and have been busy with a number of new projects. The last week of this year we are closed due to a short winter sleep. In January we get of full-speed with amongst others the stallion brochures that have to be ready before the KWPN Stallion Show.

We want to wish you all a Merry Christmas and a Happy New Year. We hope that, together with you, we all have a wonderful year both personal and business.

Wow, that’s an awesome website of Verwimp

Wow, that’s an awesome website of Verwimp

Dressuurstal Verwimp approached Equine MERC for an update of their website. Jorinde Verwimp travelled to Rio de Janeiro to compete in the Olympic Games of 2016 with her horse Tiamo as the representative of Belgium. The tide was high to update the website to a level that meets the qualities of Dressuurstal Verwimp.

A few of the updates that Equine MERC has done is adding the history of the company, an about us page, information about team members and an up to date overview of the horses. Many beautiful pictures have been added to the website to give the visitors a good impression of the accommodation and the horses. In this way, visitors get a better idea of what Verwimp stands for.

Dressuurstal Verwimp did not only get an update of their website, they also got a Social Media membership. This means that the website, Universal Horse Data and the Facebook page are maintained by Equine MERC. This allows Verwimp to focus for the full 100% at their work with the horses.

Curious about the website? Click here!

Website VMF Stables live

Website VMF Stables live

A beautiful accommodation deserves a matching website, that is were Equine MERC stands for. VMF Stables meets this standard, since the launch of the new website. A lot of effort and attention went into the design and text of the online version of the dressage and trading stable. Thanks to the horse plugin, designed by Equine MERC, it has become a website to die for.

VMF Stables is located in a small picturesque village in Zeeland called Ellemeet. The passionate horsemen cater for horses of all levels: from totally green to Grand Prix level. Because horses are the most important aspect of a dressage stable, one of the wishes of owner Liesbeth van Oosten was a clear overview of the horses on the website. This wish has been fulfilled thanks to our own unique horse plugin. When you enter the horse page, you see all relevant information in a blink of an eye. Besides a clear overview, many pictures have been added to the website and you can get to know the team. To keep visitors up to date a news page has been added as well. You are just one click away of the latest results.

We are very happy with the website. Have a look yourself by clicking here.

New in the equestrian world: Universal Horse Data

New in the equestrian world: Universal Horse Data

Recently, Universal Horse Data was launched. UHD is a new online platform for the equestrian world. Briefly summarised, the platform is a combination of Social Media, Google and, focused on equestrian people and businesses worldwide. And when you say Social Media, you say Equine MERC! We take care of the online profiles of our customers with our Social Media subscriptions. Universal Horse Data cannot be missed in the package anymore.

We begin with a brief explanation of what Universal Horse Data exactly is. On this platform both individuals and businesses can create their own profile, which they can completely change to their preferences. One of the profile features is that you can follow interesting people and/or companies. But you can also place messages or products. Example: in the case you sell boots, you can place the boots you have for sale on your own profile. Are you a horse trader? You can place the horses that you have available.

Broader audience
By using Universal Data Horse, new prospects can be reached. The platform has everything to do with equestrian sports and breeding, both national and international. Also interesting messages from followers and news from the equestrian world will be displayed. The purpose of Universal Horse Data is to make the equestrian world more transparent and accessible, says founder Bert van Wanrooij.

Because of the many advantages and possibilities of Universal Horse Data, Equine MERC now takes care of UHD accounts for its customers. Several accounts have already been realised and you can say they are successful. Keeping track of these accounts is a complementary service to our Social Media subscriptions, which involves amongst other things press releases, Instagram, Facebook and YouTube.

We did it again: Dutch Sport Horse Sales catalogue finished!

We did it again: Dutch Sport Horse Sales catalogue finished!

In addition to the auction and website, Equine MERC takes care of the catalogue of the Dutch Sport Horse Sales since 2012. And we did it again: the catalogue is finished and looks great!

The Dutch Sport Horse Sales is an annual horse auction organised on the initiative of Stal Hendrix. The auction collection consists of talented young show jumpers, selected by the Hendrix-family and Yves Houtackers. This year September 19th and 20th, the Dutch Sport Horse Sales will take place at Equestrian Centre de Peelbergen in Kronenberg for the first time.

The catalogue has undergone a minor facelift this year. The corporate identity of the Dutch Sport Horse Sales has been renewed last year by going live with the new website and this year we also reflected the new identity in the catalogue. The collection of 2016 can be seen on the website, but the horses can also be admired in the digital catalogue. Besides the collection, the catalogue also contains interviews with Emma Augier de Moussac and Vincent Voorn, regular guests of the auction. In addition, we show a number of successful horses that have been sold via the DSHS.

We are curious what you think about our new collection and catalogue!

Presentation: Monday September 19th – 19.30 hours
Auction: Tuesday September 20th – 19.30 hours

Equestrian Centre de Peelbergen
Travers 5 (navigation Peelstraat)
5976 PL Kronenberg


Daisy present at CHIO Rotterdam

Daisy present at CHIO Rotterdam

During the prestigious CHIO Rotterdam, which took place from June 23rd until 26th, Daisy van Nieuwkasteele of Equine MERC was there for clients Horse & Country TV and Zegwaard Rioolontstopping. Besides enjoying equestrian sports, Equine MERC had a busy schedule in Rotterdam.

Daisy is the presenter of Passe Partout, a tv program of Horse & Country TV. She catched all the highlights for the episode about CHIO Rotterdam. The premiere of this broadcast can be seen on July 11th at 20.30 on Horse & Country TV. This episode will include interviews with Emile Hendrix (about the SFN-auction), Jelmer Hoekstra (winner of the Six Bar), Danielle Heijkoop, Joost Peters, and Priscilla Nuijens of Stal Zegwaard.

Besides being a presenter, Daisy also manned the VIP lodge of Zegwaard Rioolonstopping. She was the hostess and made sure guests were enjoying themselves and that everything was allright.

We can look back with satisfaction at the Equine MERC activities on this successful event, where not only the riders but also Daisy came into action.

Bert Rutten new committee member Limburg Foal Auction

Bert Rutten new committee member Limburg Foal Auction

Bert Rutten is the new member of the selection commission for dressage foals of the Limburg Foal Auction. Bert Rutten runs his own dressage stable in Hunsel, Limburg. His goal is to breed good and talented sport horses, and to train and sell them again. He has amassed a lot of knowledge in selecting good dressage horses. We are therefore pleased that he joins our committee and we wish him good luck in selecting talented dressage foals for in our auction.

The selection committee for the jumping foals consists of Harrie Derks, Paul Hendrix and Cor Loeffen. For the dressage foals the committee consists of Harrie Derks, Bert Rutten, Gertjan van Olst and Trudi Houwen.

The selection days:
Tuesday May 24th – Panningen
Tuesday June 28th – Wanssum
Monday July 4th – Den Hout
Monday July 11th – Susteren
Monday July 25th – Weert