Meet Liz; our graphic designer!

Meet Liz; our graphic designer!

Yes, yes, we can finally announce that Equine MERC now has a graphic designer! Besides marketing experts Luc, Daisy & Manon, designer Liz is now part of the team of the equestrian marketing and events agency. She explains why it is so cool that she is now one of us!

Tell us; who are you, where are you from and what are your hobbies? The newest employee of Equine MERC: “My name is Liz van de Vorstenbosch, I am 23 years old and I am originally from Heeswijk-Dinther. The loves of my life are my friend Jovanni and home rabbit Puck. In my spare time I sing in a band and I like to paint with ecoline. ”

Why did you become a graphic designer? Liz: “I’ve always loved to design, draw and paint. That’s why I decided to study Media Design at St. Lucas in Boxtel. After that, I worked at a retail company as a junior graphic designer for two years. ”

Now you make the switch to Equine MERC. What will your contribution be? Liz: “I am hired as a graphic designer to create all the graphical expressions of Equine MERC, and of course the customers. I’m going to design all the posters, flyers, leaflets and logos. I have no knowledge of horses at all, but I think that’s a good thing. Because I have no connection with the elegant animals, my designs are more out of the box and we often get new insights! ”

Do you really have no connection with horses? Liz: “Well okay, I’ve had some horse riding classes in the past. But this has been such a long time ago; I really would not know how to do it anymore! Maybe it’s an idea to pick up that hobby again! “To be continued …

We are on a roll. Brochure for I am Dutch: check!

We are on a roll. Brochure for I am Dutch: check!

Equestrian marketing and events agency Equine MERC has already completed many beautiful projects. Recently, these horse people with marketing skills designed a new brochure, this time for the cluster I am Dutch!

Five companies specialized in the equestrian marked have joined forces and set up the cluster I am Dutch. The cooperating companies are: Dominick, Equitrend Geert en Henk Trading, Giant and Heritage. By working together, these companies share and utilize not only their expertise in engineering, innovation, efficient production and quality control, but also offer an immense combined experience in both local and international trade, logistics and communication.

The ambitious heads of these five companies contacted marketing and events agency Equine MERC to create a matching brochure for their cluster I am Dutch. The brochure is bilingual: German and English. Click here to view their brochure!

Interested in print specially designed for you by the marketing experts of Equine MERC? Feel free to contact us by email or phone!

Phone: +31 6 2411 0599, +31 6 2629 2126
Email: info@equinemerc.nl

 

Whoppa! New brochure for Equitrend, made by us

Whoppa! New brochure for Equitrend, made by us

Do not judge a book by it’s cover! It’s a nice saying but research (R. Mugge in Wetenschap in prakrijk) has shown that the appearance of products is very important … A good image will match your business with the quality of your products and print can play a key role. Marketing and events agency Equine MERC has extensive experience in customized print specialised for the equestrian market. They recently designed a new brochure: the brochure for the passionate equestrian company Equitrend.

The company Equitrend is specialized in the import and export, sale and production of products and machinery for the horse-business. Their range includes all kinds of high quality products that are required on a horse farm. Their offerings range from equilizers for riding surfaces, arena walls and paddock cleaners to feedtrolleys, electric wheelbarrows, heysteamers, solariums, treadmills, aquatrainers and much more. To create a good looking folder including their extensive assortment in an elegant way, Equitrend asked for the help of equestrian marketing and events agency Equine MERC. Have a look at the brochure here. What do you think?

Interested in print specially designed for you by the marketing experts of Equine MERC? Feel free to contact us by email or phone!

Phone: +31 6 2411 0599, +31 6 2629 2126
Email: info@equinemerc.nl

Organisatie 2e editie Hoefslag Masterclass in handen van Equine MERC

Organisatie 2e editie Hoefslag Masterclass in handen van Equine MERC

Mark May the 20th in your agenda: the second edition of the Hoefslag Masterclass will take place on the grounds of the Rotterdamsche Manège / CHIO Rotterdam. After a successful first edition in 2016, the organization of the event is now in the hands of marketing and events agency Equine MERC to get the event to an even higher level. This year’s theme is: Learn to understand your horse better.

The Hoefslag Masterclass is an annual masterclass with a theme that is recognizable and appealing for many riders. During this masterclass, Equine MERC is fully committed to put together a day of excellent education. Only professionals will be part of this beautiful and educational day. Last years edition of the Masterclass with the theme “Going on competition” attracted many horse lovers. This year’s theme is “Learn to understand your horse better”. Isn’t that something all riders pursue? During the Hoefslag Masterclass a variety of topics will be featured that may be the cause of any miscommunications between rider and horse.

Not only is it possible to attend the Masterclass Hoefslag as a visitor, it is also possible to attend a booth at the event! For more information contact nieuwkasteele@equinemerc.nl

Daisy & Luc: “We were very happy when we got the responsibility for organizing the Hoefslag Masterclass. Last year it was already a very successful edition and this year we want to expand this only further. The goal is to expand the Masterclass with a nice promo village where visitors can enjoy shopping and fine dining. This year we hope to increase the numbers of visitors to 700. ”

About the location
The Rotterdamsche Manège is located in the Kralingse Bos and is well-known under horse people. It is not only the location where CHIO Rotterdam is held; it is also the place where Hoefslag Masterclass takes place since 2016. The wonderfully atmospheric outdoor accommodation with a comfortable grandstand is the perfect location for the Hoefslag Masterclass.

Read more about the Master & buy your tickets here.


Equine MERC at Indoor Brabant

Equine MERC at Indoor Brabant

Last weekend, many exciting things were happening in the Brabanthallen in ‘s-Hertogenbosch; the best riders in the world were present with their top horses to compete for the titles during the 50th edition of Indoor Brabant. The event was the scene of the emotional farewell Parzival, in which several people were in tears. Obviously, Equine MERC was present to represent client Horse & Country TV, the only channel dedicated to horses in the Netherlands, with a stand at this prestigious event.

In addition to all the great performances in the rings, it was very busy at the stand of H&C TV. Many horse lovers have visited the stand to hear more about the channel. They were mainly interested in the app, H&C Play, which makes it possible for people to watch their favourite programs anywhere at any time, both live and on demand. The online voucher-action also proved to be very popular! Many fans downloaded the voucher for a free goodie bag via the website, which created a lot of extra publicity.

Interviews with Adelinde Cornelissen & Piet Raijmakers senior and more
Daisy has put together a beautiful new episode of Passe Partout during Indoor Brabant. As presenter of this program, a Dutch production in which viewers get a peek behind the scenes at major events, Daisy interviewed Adeline Cornelissen, Parzival farrier Rob Renirie and many more. To bring the 50th anniversary into vision, Daisy walked through the picture hall with Piet Raijmakers senior and picked up great memories. This episode will be broadcasted on April 3rd at 20:30 hours on Horse & Country TV.

Memorable moments
Indoor Brabant was a very successful event for Horse & Country TV. There were many memorable moments. The top three of the Grand Prix jumping existed solely out of Dutch riders: Leopold van Asten became first, Wout-Jan van der Schans finished in second place and Marc Houtzager took bronze place. Hans Peter Minderhoud triumphed in the dressage. The farewell of Parzival was definitely one for in the books. We are already looking forward to the next event where we will represent Horse & Country TV.

Tadaa! The Equine MERC overview of 2016!

Tadaa! The Equine MERC overview of 2016!

December is the perfect month to look back to the beautiful year 2016. Already the third year that Equine MERC exists! We make a short overview every year. To show it to our offspring in the future. Or to show you off course!

We have not just been sitting on our hands and have been busy with a number of new projects. The last week of this year we are closed due to a short winter sleep. In January we get of full-speed with amongst others the stallion brochures that have to be ready before the KWPN Stallion Show.

We want to wish you all a Merry Christmas and a Happy New Year. We hope that, together with you, we all have a wonderful year both personal and business.

Wow, that’s an awesome website of Verwimp

Wow, that’s an awesome website of Verwimp

Dressuurstal Verwimp approached Equine MERC for an update of their website. Jorinde Verwimp travelled to Rio de Janeiro to compete in the Olympic Games of 2016 with her horse Tiamo as the representative of Belgium. The tide was high to update the website to a level that meets the qualities of Dressuurstal Verwimp.

A few of the updates that Equine MERC has done is adding the history of the company, an about us page, information about team members and an up to date overview of the horses. Many beautiful pictures have been added to the website to give the visitors a good impression of the accommodation and the horses. In this way, visitors get a better idea of what Verwimp stands for.

Dressuurstal Verwimp did not only get an update of their website, they also got a Social Media membership. This means that the website, Universal Horse Data and the Facebook page are maintained by Equine MERC. This allows Verwimp to focus for the full 100% at their work with the horses.

Curious about the website? Click here!

Website VMF Stables live

Website VMF Stables live

A beautiful accommodation deserves a matching website, that is were Equine MERC stands for. VMF Stables meets this standard, since the launch of the new website. A lot of effort and attention went into the design and text of the online version of the dressage and trading stable. Thanks to the horse plugin, designed by Equine MERC, it has become a website to die for.

VMF Stables is located in a small picturesque village in Zeeland called Ellemeet. The passionate horsemen cater for horses of all levels: from totally green to Grand Prix level. Because horses are the most important aspect of a dressage stable, one of the wishes of owner Liesbeth van Oosten was a clear overview of the horses on the website. This wish has been fulfilled thanks to our own unique horse plugin. When you enter the horse page, you see all relevant information in a blink of an eye. Besides a clear overview, many pictures have been added to the website and you can get to know the team. To keep visitors up to date a news page has been added as well. You are just one click away of the latest results.

We are very happy with the website. Have a look yourself by clicking here.

New in the equestrian world: Universal Horse Data

New in the equestrian world: Universal Horse Data

Recently, Universal Horse Data was launched. UHD is a new online platform for the equestrian world. Briefly summarised, the platform is a combination of Social Media, Google and Marktplaats.nl, focused on equestrian people and businesses worldwide. And when you say Social Media, you say Equine MERC! We take care of the online profiles of our customers with our Social Media subscriptions. Universal Horse Data cannot be missed in the package anymore.

We begin with a brief explanation of what Universal Horse Data exactly is. On this platform both individuals and businesses can create their own profile, which they can completely change to their preferences. One of the profile features is that you can follow interesting people and/or companies. But you can also place messages or products. Example: in the case you sell boots, you can place the boots you have for sale on your own profile. Are you a horse trader? You can place the horses that you have available.

Broader audience
By using Universal Data Horse, new prospects can be reached. The platform has everything to do with equestrian sports and breeding, both national and international. Also interesting messages from followers and news from the equestrian world will be displayed. The purpose of Universal Horse Data is to make the equestrian world more transparent and accessible, says founder Bert van Wanrooij.

Because of the many advantages and possibilities of Universal Horse Data, Equine MERC now takes care of UHD accounts for its customers. Several accounts have already been realised and you can say they are successful. Keeping track of these accounts is a complementary service to our Social Media subscriptions, which involves amongst other things press releases, Instagram, Facebook and YouTube.

Prestigious Al Fares Dubai starts tomorrow

Prestigious Al Fares Dubai starts tomorrow

Tomorrow, Wednesday October 5th, the kick-off of the luxurious Al Fares Dubai takes place. This 11th edition of the exhibition will last until Friday October 7th. It is the ideal opportunity for a company to promote itself in the international market of the United Arab Emirates. In addition, horse lovers from around the world will attend the event. Anemone Horse Trucks, Corton and Liberty Equine Products have exploited this opportunity and will be present at the prestigious fair.

The Al Fares Dubai is held once every two years at the Meydan Race Cours, which is not just any location. It is the place where the famous Dubai World Cup is held. It is a location with a nice hotel, good restaurants, glamorous atmosphere and luxurious stables. The Meydan Racecours can be summarized as the prime location where the rich and elite of the world meet.

The fair has a broad offer of products, which means that there will be many different types of customers present. The Al Fares offers companies the ultimate opportunity to make new contacts and expand their clientele. There is a wide range of international equestrian products, services, equipment and veterinary technologies for horses, riders, horse owners, breeders and professionals.

Anemone Horse Trucks, a specialist in horse transport, Corton, specialised in horse barns and stables, and Liberty Equine Products, amongst others founder of the horse walker, are a perfect complement to the fair. They will bring horse lovers of the Middle East to new insights with their high quality and innovative horse products. We wish them good luck: enjoy the special world Dubai has to offer!

Interested in attempting the fair or questions? Please don’t hesitate to contact Daisy Nieuwkasteele of Equine MERC, official agent of Al Fares Dubai.

Email: nieuwkasteele@equinemerc.nl or phone: 06 2411 0599

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Proud: collection of the Dutch Sport Horse Sales is online!

Proud: collection of the Dutch Sport Horse Sales is online!

It’s finally there! The collection of the annual show jumper auction the Dutch Sport Horse Sales is now online. We are proud of the result!

The Dutch Sport Horse Sales is a world famous auction that guarantees a strong collection. Paul, Emile, Timothy & Michel Hendrix and Yves Houtackers have again brought together a nice group of young horses for the 13th edition, which are now exhibited online. Each horse has a description, photos, video and pedigree. These talents attract many national and international buyers every year: there are 1,200 annual visitors of 21 different countries. The international character of the Dutch Sport Horse Sales makes that it is the perfect place to buy horses and to get to know people.

Equine MERC is responsible for the organisation of this event since 2012. For the first time, the auction will be held at the Equestrian Centre de Peelbergen in Kronenberg, Limburg province. We are looking forward to it!

Presentation: Monday September 19th – 19:30 hours
Auction: Tuesday September 20th – 19:30 hours

Address:
Equestrian Centre de Peelbergen
Travers 5 (navigation Peelstraat)
5976 PL Kronenberg

Click here to go to the collection.

Bert Rutten new committee member Limburg Foal Auction

Bert Rutten new committee member Limburg Foal Auction

Bert Rutten is the new member of the selection commission for dressage foals of the Limburg Foal Auction. Bert Rutten runs his own dressage stable in Hunsel, Limburg. His goal is to breed good and talented sport horses, and to train and sell them again. He has amassed a lot of knowledge in selecting good dressage horses. We are therefore pleased that he joins our committee and we wish him good luck in selecting talented dressage foals for in our auction.

The selection committee for the jumping foals consists of Harrie Derks, Paul Hendrix and Cor Loeffen. For the dressage foals the committee consists of Harrie Derks, Bert Rutten, Gertjan van Olst and Trudi Houwen.

The selection days:
Tuesday May 24th – Panningen
Tuesday June 28th – Wanssum
Monday July 4th – Den Hout
Monday July 11th – Susteren
Monday July 25th – Weert

Extra team member at Equine MERC

Extra team member at Equine MERC

Since this week we have an extra team member. Lisanne van Batavia will join us for the next three months to do her graduation internship. Lisanne is 22 years old and lives in ‘t Harde. She is studying Equine Business Administration at the University of Applied Science in Dronten.

Lisanne has experience in the equestrian sports and she would like to learn more about marketing and organizing events. Well, then you’re quite right at Equine MERC!

She will keep the different social media accounts and websites up to date. She will also be in the Horse & Country TV stand during events and design new ads.

We wish you good luck Lisanne!