Successful second edition CDI4* Lier

Successful second edition CDI4* Lier

From February 28th to 4 March 4th, a grand dressage event took place in Lier: CDI4* Lier! For this second edition of the competition we, Equine MERC, were among other things asked to design and fill a completely new website. Within record time we had delivered a complete website. The event is now easy to find on the Internet. And oh, worth mentioning is that the event had the Equine MERC Prix!

Prior to the event, we took care of the promo material and provided the social media with a fun and new look. During the event we were also responsible for reporting together with Equnews. We were also the sponsor of the Equine MERC Prix; the U25 Grand Prix Freestyle. The Danish rider Nanna Skodberg Merrald won this category. Luc van Moorsel was the lucky one who handed her the prize.

Dressage sport of the highest level

Super performances were delivered during CDI Lier by, among others, the Belgian rider Jorinde Verwimp. She was with her Tiamo the victor in the Grand Prix and Grand Prix Freestyle. The Spaniard Sergio Martin Palos won first place in the Grand Prix Special. In short: dressage lovers could eat their heart out!

2019 edition

We want to thank the organization of CDI Lier for a really nice cooperation. In 2019 the exciting event will take place from 27 February to 3 March. We are already excited!

Yes! Website De Havikerwaard now LIVE!

Yes! Website De Havikerwaard now LIVE!

Hard work pays off! The new website of De Havikerwaard is up and running. We have provided the renowned trainer of international sport horses with a modern look. Take a quick look and let us know what you think!

De Havikerwaard was founded in 1995 by Jan van de Kamp. They converted a former brick factory into a beautiful horse accommodation. Through Jan’s great passion for breeding and top sport, the company has become an established name in the horse world. Some of the figureheads are Lord Sandro and Wolisco DDH.

Mr. van de Kamp approached us to design a completely new website where the identity of the company, and especially the horses, is the main topic. With the special horse plugin that we developed, a clear and beautiful overview of all horses has been realized.

Visitors to the website are welcomed by a beautiful impression video of the company. They can quickly and easily find the information they are looking for.

Curious about the result? Then go quickly to!

View more of our projects:

Website Stoeterij VZ Hackerom live!

Website Stoeterij VZ Hackerom live!

After we designed a brand new logo for Stoeterij VZ Hackerom, it was time for a new and modern website! The equestrian company has multiple famous horses and is therefore an established name in the horse world. That’s why it was also important that the website got the matching allure.

We have implemented the VZ Hackerom logo in the website. We have done this among other things with the featured news on the homepage. As a result, the website really is unique. Luc also went to the company to shoot some great pics, to fill the website with good quality photographs.

The horses are of course the most important thing of the company. Hence the horses are clearly categorized. It is easy for visitors to find information on the structured and clear website.

We are very pleased with the website and invite you to take a look!

Website Stoeterij VZ Hackerom

Organisation and cooperation improve the auctions each year

Organisation and cooperation improve the auctions each year

Record breaking editions with over € 4.5 million profit in two days

The annual auctions Dutch Sport Horse Sales and Limburg Foal Auction took place in september, and how! Event agency Equine MERC and Stal Hendrix, have put down record-breaking editions. For the first time, the profit of the foal auction was over one million, and the auctions together accounted for more than € 4.5 million profit in total!

Smooth cooperation
The editions of 2017 were held at the accommodation of Equestrian Centre de Peelbergen in Kronenberg for the second time. Last year, that really was a challenge, because everything had to be reassessed. How did it go this year? Daisy van Nieuwkasteele: “The auctions went smoother than ever before! We have learned from last year’s evaluation points. You can also notice that we sat together with all parties at one table. This had a positive effect on the cooperation. “According to the entrepreneur.

“It exceeded our expectations”
Luc van Moorsel, who had been in charge of Stal Hendrix’s auctions for two years before Daisy came into the picture in 2014, is also very enthusiastic about the auctions: “The reactions are very good. The most important thing is that the breeders of the foals went back home with a good feeling. They could certainly be satisfied with an average selling price of € 9,400. The results of the DSHS truly exceeded our expectations. That was a major success! We again had a super-talented collection this year, and that was visible in the prices. An amount of four tons was deposited for the top-seller and the average sales prices were also higher than the previous edition (average: € 137,000, red). ”

Daisy and Luc add: “We want to thank Stal Hendrix for the confidence in Equine MERC. The Dutch Sport Horse Sales is for them thé sales moment of the year and a very special event. It is therefore extraordinary that they entrust the organization to us. We are already looking forward to the next edition! ”

Sales prices DSHS & Limburg Foal Auction
During the showjumper auction, twelve horses were sold for over € 100.000 and the average selling price was € 137,000. The top-seller was Goliath (by Bustique), who went under the hammer for an amount of no less than € 400,000. At the foals the average selling price was € 9,400 and the most expensive foal Mucinda (by Berlin) exchanged for € 30,000 from owner.


Meet Liz; our graphic designer!

Meet Liz; our graphic designer!

Yes, yes, we can finally announce that Equine MERC now has a graphic designer! Besides marketing experts Luc, Daisy & Manon, designer Liz is now part of the team of the equestrian marketing and events agency. She explains why it is so cool that she is now one of us!

Tell us; who are you, where are you from and what are your hobbies? The newest employee of Equine MERC: “My name is Liz van de Vorstenbosch, I am 23 years old and I am originally from Heeswijk-Dinther. The loves of my life are my friend Jovanni and home rabbit Puck. In my spare time I sing in a band and I like to paint with ecoline. ”

Why did you become a graphic designer? Liz: “I’ve always loved to design, draw and paint. That’s why I decided to study Media Design at St. Lucas in Boxtel. After that, I worked at a retail company as a junior graphic designer for two years. ”

Now you make the switch to Equine MERC. What will your contribution be? Liz: “I am hired as a graphic designer to create all the graphical expressions of Equine MERC, and of course the customers. I’m going to design all the posters, flyers, leaflets and logos. I have no knowledge of horses at all, but I think that’s a good thing. Because I have no connection with the elegant animals, my designs are more out of the box and we often get new insights! ”

Do you really have no connection with horses? Liz: “Well okay, I’ve had some horse riding classes in the past. But this has been such a long time ago; I really would not know how to do it anymore! Maybe it’s an idea to pick up that hobby again! “To be continued …

Luc van Moorsel presenter at Stal Hendrix’ stallion show

Luc van Moorsel presenter at Stal Hendrix’ stallion show

KESSEL – The fifth edition of Stal Hendrix’ stallion show took place last night. Luc van Moorsel, co-owner of equestrian marketing and event agency Equine MERC, was responsible for hosting this annual evening.

Six studs were presented last night: Don Diablo HX, Gaspahr, Cape Coral RBF Z, George and Entertainer are all stallions that have been in training at Stal Hendrix for several years now. They exceed their promises; both as sires and sport horses. The 20-year-old Ultimo van ter Moude also appeared in the arena. The former Grand Prix horse ridden by Todd Minikus was presented on hand.

Two or more offspring were shown of every stud. Both ridden or on hand. This was highly appreciated by the visitors.

After every stallion made his entrance, Luc did a short introduction. Paul and Emile Hendrix took over afterwards for a more technical clarification.

There was an honouring planned halfway through the evening for the breeders of two successful young stallions. Both stallions, owned by Stal Hendrix, have succeeded in the first, second and third round viewings and are now invited for the KWPN stallion test.

It was a beautiful edition. We thank Stal Hendrix for their trust.

Cape Coral RBF Z and Pieter Keunen in the arena during the stallion show at Stal Hendrix
Stal Hendrix
Piet Keunen and Jack Verstappen during the honoring of their successful breeding products
Stal Hendrix Cape Coral RBF Z
Cape Coral RBF Z showed some impressive jumps last night with Pieter Keunen
Organisatie 2e editie Hoefslag Masterclass in handen van Equine MERC

Organisatie 2e editie Hoefslag Masterclass in handen van Equine MERC

Mark May the 20th in your agenda: the second edition of the Hoefslag Masterclass will take place on the grounds of the Rotterdamsche Manège / CHIO Rotterdam. After a successful first edition in 2016, the organization of the event is now in the hands of marketing and events agency Equine MERC to get the event to an even higher level. This year’s theme is: Learn to understand your horse better.

The Hoefslag Masterclass is an annual masterclass with a theme that is recognizable and appealing for many riders. During this masterclass, Equine MERC is fully committed to put together a day of excellent education. Only professionals will be part of this beautiful and educational day. Last years edition of the Masterclass with the theme “Going on competition” attracted many horse lovers. This year’s theme is “Learn to understand your horse better”. Isn’t that something all riders pursue? During the Hoefslag Masterclass a variety of topics will be featured that may be the cause of any miscommunications between rider and horse.

Not only is it possible to attend the Masterclass Hoefslag as a visitor, it is also possible to attend a booth at the event! For more information contact

Daisy & Luc: “We were very happy when we got the responsibility for organizing the Hoefslag Masterclass. Last year it was already a very successful edition and this year we want to expand this only further. The goal is to expand the Masterclass with a nice promo village where visitors can enjoy shopping and fine dining. This year we hope to increase the numbers of visitors to 700. ”

About the location
The Rotterdamsche Manège is located in the Kralingse Bos and is well-known under horse people. It is not only the location where CHIO Rotterdam is held; it is also the place where Hoefslag Masterclass takes place since 2016. The wonderfully atmospheric outdoor accommodation with a comfortable grandstand is the perfect location for the Hoefslag Masterclass.

Read more about the Master & buy your tickets here.

Equine MERC at Indoor Brabant

Equine MERC at Indoor Brabant

Last weekend, many exciting things were happening in the Brabanthallen in ‘s-Hertogenbosch; the best riders in the world were present with their top horses to compete for the titles during the 50th edition of Indoor Brabant. The event was the scene of the emotional farewell Parzival, in which several people were in tears. Obviously, Equine MERC was present to represent client Horse & Country TV, the only channel dedicated to horses in the Netherlands, with a stand at this prestigious event.

In addition to all the great performances in the rings, it was very busy at the stand of H&C TV. Many horse lovers have visited the stand to hear more about the channel. They were mainly interested in the app, H&C Play, which makes it possible for people to watch their favourite programs anywhere at any time, both live and on demand. The online voucher-action also proved to be very popular! Many fans downloaded the voucher for a free goodie bag via the website, which created a lot of extra publicity.

Interviews with Adelinde Cornelissen & Piet Raijmakers senior and more
Daisy has put together a beautiful new episode of Passe Partout during Indoor Brabant. As presenter of this program, a Dutch production in which viewers get a peek behind the scenes at major events, Daisy interviewed Adeline Cornelissen, Parzival farrier Rob Renirie and many more. To bring the 50th anniversary into vision, Daisy walked through the picture hall with Piet Raijmakers senior and picked up great memories. This episode will be broadcasted on April 3rd at 20:30 hours on Horse & Country TV.

Memorable moments
Indoor Brabant was a very successful event for Horse & Country TV. There were many memorable moments. The top three of the Grand Prix jumping existed solely out of Dutch riders: Leopold van Asten became first, Wout-Jan van der Schans finished in second place and Marc Houtzager took bronze place. Hans Peter Minderhoud triumphed in the dressage. The farewell of Parzival was definitely one for in the books. We are already looking forward to the next event where we will represent Horse & Country TV.

Tadaa! The Equine MERC overview of 2016!

Tadaa! The Equine MERC overview of 2016!

December is the perfect month to look back to the beautiful year 2016. Already the third year that Equine MERC exists! We make a short overview every year. To show it to our offspring in the future. Or to show you off course!

We have not just been sitting on our hands and have been busy with a number of new projects. The last week of this year we are closed due to a short winter sleep. In January we get of full-speed with amongst others the stallion brochures that have to be ready before the KWPN Stallion Show.

We want to wish you all a Merry Christmas and a Happy New Year. We hope that, together with you, we all have a wonderful year both personal and business.

Website VMF Stables live

Website VMF Stables live

A beautiful accommodation deserves a matching website, that is were Equine MERC stands for. VMF Stables meets this standard, since the launch of the new website. A lot of effort and attention went into the design and text of the online version of the dressage and trading stable. Thanks to the horse plugin, designed by Equine MERC, it has become a website to die for.

VMF Stables is located in a small picturesque village in Zeeland called Ellemeet. The passionate horsemen cater for horses of all levels: from totally green to Grand Prix level. Because horses are the most important aspect of a dressage stable, one of the wishes of owner Liesbeth van Oosten was a clear overview of the horses on the website. This wish has been fulfilled thanks to our own unique horse plugin. When you enter the horse page, you see all relevant information in a blink of an eye. Besides a clear overview, many pictures have been added to the website and you can get to know the team. To keep visitors up to date a news page has been added as well. You are just one click away of the latest results.

We are very happy with the website. Have a look yourself by clicking here.

Proud: collection of the Dutch Sport Horse Sales is online!

Proud: collection of the Dutch Sport Horse Sales is online!

It’s finally there! The collection of the annual show jumper auction the Dutch Sport Horse Sales is now online. We are proud of the result!

The Dutch Sport Horse Sales is a world famous auction that guarantees a strong collection. Paul, Emile, Timothy & Michel Hendrix and Yves Houtackers have again brought together a nice group of young horses for the 13th edition, which are now exhibited online. Each horse has a description, photos, video and pedigree. These talents attract many national and international buyers every year: there are 1,200 annual visitors of 21 different countries. The international character of the Dutch Sport Horse Sales makes that it is the perfect place to buy horses and to get to know people.

Equine MERC is responsible for the organisation of this event since 2012. For the first time, the auction will be held at the Equestrian Centre de Peelbergen in Kronenberg, Limburg province. We are looking forward to it!

Presentation: Monday September 19th – 19:30 hours
Auction: Tuesday September 20th – 19:30 hours

Equestrian Centre de Peelbergen
Travers 5 (navigation Peelstraat)
5976 PL Kronenberg

Click here to go to the collection.

Daisy present at CHIO Rotterdam

Daisy present at CHIO Rotterdam

During the prestigious CHIO Rotterdam, which took place from June 23rd until 26th, Daisy van Nieuwkasteele of Equine MERC was there for clients Horse & Country TV and Zegwaard Rioolontstopping. Besides enjoying equestrian sports, Equine MERC had a busy schedule in Rotterdam.

Daisy is the presenter of Passe Partout, a tv program of Horse & Country TV. She catched all the highlights for the episode about CHIO Rotterdam. The premiere of this broadcast can be seen on July 11th at 20.30 on Horse & Country TV. This episode will include interviews with Emile Hendrix (about the SFN-auction), Jelmer Hoekstra (winner of the Six Bar), Danielle Heijkoop, Joost Peters, and Priscilla Nuijens of Stal Zegwaard.

Besides being a presenter, Daisy also manned the VIP lodge of Zegwaard Rioolonstopping. She was the hostess and made sure guests were enjoying themselves and that everything was allright.

We can look back with satisfaction at the Equine MERC activities on this successful event, where not only the riders but also Daisy came into action.

Bert Rutten new committee member Limburg Foal Auction

Bert Rutten new committee member Limburg Foal Auction

Bert Rutten is the new member of the selection commission for dressage foals of the Limburg Foal Auction. Bert Rutten runs his own dressage stable in Hunsel, Limburg. His goal is to breed good and talented sport horses, and to train and sell them again. He has amassed a lot of knowledge in selecting good dressage horses. We are therefore pleased that he joins our committee and we wish him good luck in selecting talented dressage foals for in our auction.

The selection committee for the jumping foals consists of Harrie Derks, Paul Hendrix and Cor Loeffen. For the dressage foals the committee consists of Harrie Derks, Bert Rutten, Gertjan van Olst and Trudi Houwen.

The selection days:
Tuesday May 24th – Panningen
Tuesday June 28th – Wanssum
Monday July 4th – Den Hout
Monday July 11th – Susteren
Monday July 25th – Weert