Commissioned by Horst aan de Maas, Marketing and event agency Equine MERC organised a volunteers meeting for the Equestrian Zone. The Equestrian Zone of Horst aan de Maas is part of the horse boulevard of the Netherlands and is one of the hotspots of the Limburg Equestrian Plan.

Horst aan de Maas cooperates with several foundations to improve the position of the Equestrian Zone; Stichting Aangespannen Evenementen Noord-Limburg, Stichting SGW Noord-Limburg, Stichting Ruiterbelangen Sevenum and Equestrian Centre de Peelbergen (ECdP)

Volunteers are very important in this project. This meeting was set up to ensure that everyone involved is up-to-date of all the new plans and changes.

We took care of all organisation and communication. See the compilation on the left.

This auction was organised for the first time in 2000. The purpose of the auction is to provide a sales channel for breeders in the South of The Netherlands. In the meantime the auction has become known worldwide and attracts many international buyers.

During the two years that Luc worked at Stal Hendrix, this auction was one of his projects. The 2014 edition was the first that Equine MERC organised. We organise the entire event, from the selection days to the catering, and from the First Aiders to all the volunteers.

In 2017 in total 109 foals were sold via the auction, with an average price of €9.400,-

Platiunum Stable is a dressage and trading yard, a stud farm, but above all a training centre for Asian riders. They form a bridge between the dressage sport in The Netherlands and that in Singapore, Indonesia and China.

Equine MERC organised Platinum Stables’ first stallion show. We were responsible for promoting the event, organised the sound and lighting, the programme for the evening and the presentation. Together with the whole team, it was a very successful evening to which more than 600 visitors came.

The stallion show gave a significant impulse to the stud farm and the notoriety of the yard.

Brothers Paul and Emile Hendrix have been a successful partnership since 1977. They run a jumping and trading yard with two beautiful yards in Baarlo and Kessel, in Limburg. Stal Hendrix is known for its top-level jumping horses and international clientèle. As well as sport and trading, there are also activities such as breeding, a stallion farm, training and events.

During his career at Stal Hendrix, Luc organised their very first stallion show in 2013. Since then Equine MERC organises this annual event. We arrange the promotion and the decoration of the various halls. We make the presentations and pictures that are shown on the LED-screen, and arrange the catering as well.

We also seek fitting music for each stallion and Luc acts as ringmaster during this stallion show. Last year no fewer than 900 visitors were treated to Stal Hendrix’s nine stallions and several of their offspring.

Horse & Country TV is the television channel for country and horse lovers. The channel can be seen in England, Ireland, Sweden, Australia and The Netherlands. In The Netherlands the channel has about 3.5 million connections.

We are responsible for the sale of Dutch commercials. To emphasize this we organised a meeting in a cinema in Rotterdam where interested parties could hear about the application of television commercials in the equestrian sector. Speakers from the head office in London were present to give these lectures.

Equine MERC will organise these Roadshows for Horse & Country TV annually.