Website Carpe Diem

Website Carpe Diem

The Turkish Efe Siyahi and Avni Atabek founded Carpe Diem Equestrian Team in 2015. The stable is located in Baarlo, Limburg province, and is up and coming in show jumping. Event and marketing agency Equine MERC was asked to develop a customised website. We were willing to take the challenge and the result is great! The distinctive style of the sport and trading stable is introduced into the finer points. Because the site is customised, the visitor has almost the same experience as if it would visit Carpe Diem in real life.

Only perfection is good enough for Carpe Diem. Therefore a customised website was the only logical option. The site provides visitors with all comforts. Visitors can find wonderful videos of the company and all horses are clearly mentioned on the site using our own plugin.

We are very proud of the result. Check it out yourself by clicking here. Enjoy!

Website Limburg Foal Auction

Website Limburg Foal Auction

The Limburg Foal auction is a yearly event that was first organised in 2000. The purpose of the auction is to provide a sales channel for breeders in the south of the Netherlands. Now it is a worldwide known auction and attracts buyers from the whole world.

Besides organising the auction assigned by Stal Hendrix, the equestrian marketingbureau Equine MERC renewed the website. The website fits the international character of the auction perfectly. We also keep the website up to date and post news messages.



Stallion brochure Team Nijhof

Stallion brochure Team Nijhof

We design this stallion brochure since 2016. The Nijhof family, who are very well known in the equestrian business, has been sending stallion brochures to their clients for many years. In 2017 they wanted to have a totally renewed design, also because of their 100 year anniversary. Our task was to freshen up the brochure and use nice large photo’s. There was also decided to work with a bigger size.

12.000 brochures were send as an attachment with the breeding magazine of KWPN IDS (In de Strengen). The brochures were also send to Team Nijhof’s customers. 


Sponsor brochure Dutch Dressage Championships 2015

Sponsor brochure Dutch Dressage Championships 2015

Because we also support horse events in their marketing, we also produce print. The sponsor brochure of the Dutch Dressage Championships is a good example of that.

The organisation of the Dutch Dressage Championships wanted to attract sponsors. We designed the sponsor brochure to help them do that. That means; the logo, the branding and we wrote all the text. Many pictures were taken by Digishots. Some of them are shot by Luc.

It is important for an event like the Dutch Dressage Championships to work together with a company that has knowledge of marketing and communication. But perhaps even more important; knowledge about horses.

Dutch Sport Horse Sales

Dutch Sport Horse Sales

Dutch Sport Horse Sales

The international top auction is one of the events organised by Equine MERC. The Dutch Sport Horse Sales is an initiative of Paul and Emile Hendrix and Yves Houtackers. Every year, it takes place at Equestrian Centre de Peelbergen in Kronenberg. The last edition was record-breaking. In total 26 horses in the age of 4-, 5- and 6-year-old show jumpers for an average price of €137.000,-.

Our clients have to be able to be fully focussed on their horses and guests. We do the rest: before, during and after the auction. We e.g. organise photo and video days, update the website, design the catalogue, make sure the staff knows what to do, design and send invitations for VIP-guests and make sure the event schedule is followed.

Live stream & bidding by telephone

Believe us: you don’t want to miss this event. Young and talented horses will go under the hammer to many national and international horsemen. Is it really not possible to attend the auction? The livestream and bidding by telephone are well organised so you are always able to bid on the horse you like.

Organized by Equine MERC since 2012!

The Dutch Sport Horse Sales is an event we are proud of. It is an honor to organise an event so classy and international. Luc has organized the event in 2012 and 2013 when he was an employee of Stal Hendrix. Since 2014, the organization is in the hands of Equine MERC.

Numbers & more

To illustrate the size of the auction we collected some numbers:

– 1.200 visitors from 21 different countries
– 11.934 viewers from 58 different countries via livestream
– 26 show jumpers in the age of 4, 5 and 6-year-old
– Average price of €137.000,-
– 510 guests VIP restaurant
– 2.000 catalogues

Catalogus DSHS


Auctioneer Koen Olaerts always knows how to make a good show. The charming horsemen makes every edition into a success.

Horse & Youngster of the Year

This year, Apart won the award of Horse of the Year and Chica B Z was the chosen one for Youngster of the Year. Both horses resemble where the Dutch Sport Horse Sales stands for.


Three singers of the trio BLUSH were attending the auction to perform the entertainment. Lieke Schijven, Meghan Jansen and Karlijn van Dinther put down a great performance! Major thanks to them!

Where? When? What time?

Preview | Monday October 2nd 2018 | 19.30 hours
Auction | Tuesday October 3rd 2018 | 19.30 hours