A high quality auction needs high quality print. Gertjan van Olst approached Equine MERC to get started with print for the Van Olst Sales. We designed the catalog and flyers. Here you see the end result of the flyer. Do you also need print and do you think our design is great? Let us know!
Catalogue Van Olst Sales
We were in charge of the auction catalog of the Van Olst Sales 2018. Forty talented dressage horses went under the hammer, and of course there was a catalog of appropriate quality. We made sure that all the information was included and that all horses were featured in the best way possible. The auction was definitely a success; the most expensive horse Crosby (by Chippendale) was the most expensive of all editions and was sold for an amount of no less than € 270,000!
I would say, take a look at the catalog here on the left!
I am Dutch
Five companies specializing have joined forces in the horse industry and set up the cluster I am Dutch. The participating companies are: Dominick, Equitrend Geert Henk trading, Giant and Heritage. Through this partnership, the companies have more knowledge, innovation, efficient production and quality and they also share their experience in both local and international markets, logistics and communications.
The ambitious heads of these five companies contacted marketing and events agency Equine MERC to design a matching brochure for their cluster I am Dutch. The leaflet is bilingual: German and English.
Click here to view the folder.
Equitrend is specialized in the import and export, sale and production of products and machinery for the horse-business. Their range includes all kinds of high quality products that are required on a horse farm. Their offerings range from equilizers for riding surfaces, arena walls and paddock cleaners to feedtrolleys, electric wheelbarrows, heysteamers, solariums, treadmills, aquatrainers and much more.
To create a good looking brochure including their extensive assortment in an elegant way, Equitrend asked for the help of equestrian marketing and events agency Equine MERC. On the left you can see the final result. What do you think?
View the brochure here.
The Dutch Sport Horse Sales is a well known auction of show jumpers. The auction is an initiative of Stal Hendrix and takes place since 2003. Every year the auction takes place in september. The DSHS has brought many horses that are active on the highest level. One example is Everest. Under Luc Steeghs the talented horse won the bronze medal at the World Championships for young eventing horses!
To promote the auction, Equine MERC has designed this flyer.
For years the Dutch Sport Horse Sales is a top auction with a lot of national and international status. In 2016, the young show jumper Cherry Tania was sold for the amount of € 385,000,-. After many successful years, it was now time to collect all the highlights from the Dutch Sport Horse Sales together in a magazine.
In 2016, we designed the first edition of the Dutch Sport Horse Sales magazine and filled it with pictures and content. We have taken care of the whole layout and most of the written articles. It has become a stylish magazine with stunning visuals. In the magazine you can read articles about Emil Spadone, Rob Ehrens and Piet Raijmakers.
Sponsorbrochure Equestrian Centre De Peelbergen
Equestrian Centre de Peelbergen is well known amongst horse people. The centre offers many possibilities. Regional, national and international competitions take place at De Peelbergen. Besides that, they have perfect catering facilities like a pub and restaurant. It is also possible to organise non-equestrian events at De Peelbergen, like concerts.
Besides developing the website for De Peelbergen, we also made the sponsorbrochure. This brochure is made according to the corporate style and fits the stylish image of De Peelbergen.
World Dressage Masters Guide 2016
The World Dressage Masters Guide is one of our big projects that return every year. We wrote many of the articles, took most of the photographs and designed the whole magazine. The magazine features interviews with e.g. Iris Porsche, Katrina Wüst, Jessica Von Bredow-Werndl, Silvia Rizzo and Tommie Visser. We were also responsible for the sales of advertisements.
The stylish magazine will be put on the VIP Tables of al WDM events in France, Germany, Switzerland and Belgium.
Stallionbrochure Stal Hendrix
Every year, Stal Hendrix brings out a stallion brochure in which they present their stallion collection to the breeders. Equine MERC provides this 38-page brochure. The brochure is bilingual, both English and Dutch. The brochure is issued to the breeders during the KWPN Stallion Show and Stal Hendrix stallionshow.
Stallion brochure Team Nijhof
We design this stallion brochure since 2016. The Nijhof family, who are very well known in the equestrian business, has been sending stallion brochures to their clients for many years. In 2017 they wanted to have a totally renewed design, also because of their 100 year anniversary. Our task was to freshen up the brochure and use nice large photo’s. There was also decided to work with a bigger size.
12.000 brochures were send as an attachment with the breeding magazine of KWPN IDS (In de Strengen). The brochures were also send to Team Nijhof’s customers.
Besides developing the website, organizing the auction and designing the catalogue, EquineMERC also made the flyer for Auction4Good. The flyer is to support the website and the catalogue, and gives a clear overview of the horses that are part of the collection.
Equine MERC also developed an unique and original invitation for the event. The invitation was send together with the catalogue to the prospects of the horse auction.
Besides organizing the dressage horse auction, Equine MERC maintains the website of Auction4Good and is responsible for a part of the promotion. To promote the auction and have a nice overview of the collection, Equine MERC developed a stylish catalogue.
The whole collection is shown in the catalogue. The dressage horses are chosen carefully. Other than the collection, the catalogue contains the auction terms & conditions in Dutch and English. All the other important information about the auction is also included.
Copies: 1.000 pieces
Language: Dutch & English
Flyer Pharma Horse
Pharma Horse wanted to get themselves more in the picture, which was why they came to Equine MERC for promotion. Pharma Horse sells natural dietary supplements, which are acknowledged by veterinarians and physiotherapists. Pharma Horse stands for fair products and has the vision to bring a manageable range on the market, wherein the activity of the product is the main importance and does not interfere with the price. The developed flyer is shown on the left.
Flyer Verhagen Horse Service
Equestrian business Verhagen Horse Service is located in Boekel, The Netherlands. They prepare horses for several curings. Besides that, Steffi en Jan Verhagen guide horse owners in breeding and help them during and after the birth of a foal. They also offer studs for insemination; the stallion Herald III, amongst others.
Verhagen Horse Service wanted to be able to promote this stallion in a more professional way. That is why they have asked us to produce a flyer in their existing branding. So that is what we did. Prospect breeders now have the most important information on this stallion on one A5 paper. Easy, beautiful and clear.
Sponsor brochure Dutch Dressage Championships 2015
Because we also support horse events in their marketing, we also produce print. The sponsor brochure of the Dutch Dressage Championships is a good example of that.
The organisation of the Dutch Dressage Championships wanted to attract sponsors. We designed the sponsor brochure to help them do that. That means; the logo, the branding and we wrote all the text. Many pictures were taken by Digishots. Some of them are shot by Luc.
It is important for an event like the Dutch Dressage Championships to work together with a company that has knowledge of marketing and communication. But perhaps even more important; knowledge about horses.
Catalogue Dutch Sport Horse Sales
The prestigious horse auction Dutch Sport Horse Sales in 2016 sold a whopping 28 jumpers for an average of € 132,000 , – All these 4-, 5- and 6 – year old horses can be found in the catalogue of the Dutch Sport Horse Sales. Our equestrian agency is responsible for the content of this beautiful book.
In cooperation with Stal Hendrix, our client, and a graphic design agency from Limburg we made the catalogue. The hardbacks go to potential buyers in over 15 different countries around the world.
World Dressage Masters Guide 2015
We produced the World Dressage Masters Guide for the second consecutive year. The stylish magazine will be put on the VIP tables of all WDM events in:
We wrote many of the articles, took most of the pictures and designed the entire magazine. We were responsible for the sales of advertisements.
Catalogue Limburg Foal Auction
The Limburg Foal Auction is one of the auctions we organize for Stal Hendrix. Besides the organization, we also make sure that the website is up-to-date and we develop the annually auction catalogue.
The catalogue shows the entire auction collection. No less than 107 foals were auctioned in 2016 at the Limburg Foal Auction in Kronenberg (The Netherlands). The catalogue is in English and provides future buyers with all the information he of she would like to know.
Wim Vissers is the owner of Stoeterij Vissers. His breeding unit has about 13 broodmares and, each year, there are just as many talented sports foals born on his yard in Gemert, Brabant. The breeder is known for crossing the best international bloodlines.
Stoeterij Vissers wanted a new logo and a new corporate identity. We designed one for them, most notably the logo. A stud farm means horses. Vissers refers to the sea. (Transl. Visser = fisherman in Dutch). A seahorse is therefore the perfect icon for Stoeterij Vissers. It is an elegant and intelligent animal. Green radiates peace and strength and symbolises the fields in which foals grow up. The seahorse stands apart from the text as the foals bred at Stoeterij Vissers eventually leave the yard. This powerful logo remains recognisable even when it is printed small.
The business card, letterhead and envelope were also designed by us.
Stal Hendrix Special 2014
This was a truly enjoyable commission! The family-run business Stal Hendrix dates back to 1959. We decided to write a feature about it. That, in combination with information about the stud stallions and events, resulted in a beautiful, glossy magazine. There are also interviews with well-known clients such as the American showjumper Laura Kraut.
We wrote all the texts, took nearly all the photos and compiled this Stal Hendrix Special 2014.