The last few months we have worked hard on the marketing projects of our equine clients. We can look back with a good feeling! Watch the video below and take a look at our ideas of horses and marketing.

For the third year in a row we designed the World Dressage Masters Guide! We took care of all most of the content, lay-out and made most of the pictures for the guide. This year the guide includes articles about e.g. Jessica Werndl, Katrina Wüst, Tommie Visser, Iris Porsche and Silvia Rizzo. In addition, we were also responsible for sales.

We are very proud! What do you think?

Have a look at the guide below:

Equine MERC is sales agent for Al Fares Horse Fair in Dubai since 2014. We handle the sales for the Benelux. This year the fair will take place from October 5th until 7th in the Meydan Racecourse, a luxurious complex of 7.5 million m². Meydan is a concept of Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister of Dubai. The magnificent Meydan is besides the location for the Al Fares Horse Fair also host of the famous Dubai World Cup, the biggest sport event and social happening in Dubai. In short, Meydan is the perfect location for horse lovers and the rich and famous.

Arabic riders come more and more towards Europe to practice equestrian sports. Equestrian sport is hugely popular in Arabia and the Al Fares Dubai Horse Fair is a logical follow up. Previous years the fair attracted 5,000 visitors, of which 708 came from the UAE itself. At the fair there were 215 companies present with a high percentage of 69% of international companies. The exhibition focuses on a wide range of subjects related to equestrian sports, including diet and supplements, trailers and trucks, breeding, stables, tack, clothing, art, riding clubs and lifestyle.

Are you interested in participating? Contact Daisy Nieuwkasteele of Equine MERC, official agent of Al Fares Horse Fair.

Email: nieuwkasteele@equinemerc.nl or phone: 06 2411 0599.

More information about the exhibition can be found at www.alfajer.net

Download the Al Fares Dubai Brochure 2016

The 29^th of February was the official opening of Equestrian Centre de Peelbergen in Kronenberg, Limburg province. Equine MERC was invited for the occasion. For this evening we provided the presentation, welcome screens at the entrance and photography.

De Peelbergen offers possibilities for organising regional, national and international competitions and daily training of horses and riders. In addition, they have good catering facilities, a restaurant and bar, and they offer the possibilities to organise non-equestrian events such as concerts and fairs.

De Peelbergen uses our services since late last year. We made their website, design their print and we monitor their corporate identity. During the first hour of the opening they showed a presentation that is designed by Equine MERC. This presentation contained impressions of the complex and logos of the founders and co-founders. Additionally, Equine MERC had designed the welcome screens at the entrance and Luc van Moorsel was the photographer of the evening.

The Mayor of Horst aan de Maas, Kees van Rooij, and deputy of the province of Limburg, Ger Koopmans, were both present to open the complex. The evening was a great success and while enjoying an appetiser and a drink, people could enjoy beautiful violin and bagpipe performances. One of the highlights of the evening was undoubtedly the appearance of Tren van Enckevoort from the popular Dutch band Rowwen Hèze.

We look forward to the upcoming events at Equestrian Centre de Peelbergen!

In 2016 we designed the stallion brochure for Team Nijhof for the first time, what a nice job! The Nijhof family, who are very well known in the equestrian business, has been sending stallion brochures to their clients for many years. This year they wanted to have a totally renewed design, also because of their 100 year anniversary. Our task was to freshen up the brochure and use nice large photo’s. There was also decided to work with a bigger size.

12.000 brochures were send as an attachment with the breeding magazine of KWPN IDS (In de Strengen). The brochures were also send to Team Nijhof’s customers. In total 15.000 Dutch, 2.500 English and 2.500 German brochures were printed.

Equine MERC is currently working on the website of Laurens van Lieren Dressage, which will be launched soon. A while ago, we held a photoshoot at the Selevia Hoeve in Werkendam to shoot the pictures for the website. Watch the impression of the photoshoot in the video below.

From 15 to 18 October, the sceond edition of the China OPEN Jumping & National Young Riders Cup took place at the Event Center Equuleus in Beijing. The owner of Equuleus, Michelle Wang, was the organiser and Equine MERC was responsible for the sales of the stands from the Netherlands. Multiple international top riders competed in this event, for example Vincent Voorn and Tom Martens. The Dutch Rob Janssen, who previously provided high quality Agtenberg floorings for the horse club in inside and outside riding halls, was responsible for building the course and he also gave a few interesting clinics.

The programme was well organised. The straw village was professional and very nicely decorated. The event ended with a magnificent gala dinner to which all interested were invited which provided a good networking event.

During the event Chantal van Dijk (Dutch Show Horses) and the Holland Horse Foundation shared a stand. Their partner Xcellent Horse Insurance (previously known as HippoZorg) was also attending, their director Jack Oomen was present.

Oomen is very positive about this first edition; “The event was very well organised, it looked like a Champion Tour! I am also satisfied about the quality of the riders. I noticed that the equestrian sport becomes more and more professional in China, which is a good reason to keep a close eye on the sport in China.”

Chantal van Dijk; “The fair was perfectly organized and it is very visible that the sport has experienced rapid development, even though there is still enough to learn. I have met a few interesting customers, time will show what these contacts will lead to.”

The event was a great success and definitely tastes for more, so on to the next edition!

The results:

1.40m-1.45m 1st round
1. Herman Klopper, Leonidas
2. Tom Martens, APG
3. Christian Kukuk, Lucky Luke

1.40m-1.45m 2nd round
1. Herman Klopper, Leonidas
2. E Erding, TengDa
3. Wu Hui, DuoJin

1.20m-1.30m Team 1st round
1. Dashing (Herman Klopper, Christian Kukuk, Wang Ella)
2. Sherwood Int (Hadatie, Cheng Hai, Hou Yunhong)
3. YueHeWan (JiaoJiao, Dong Luisai, Yuan Maodong)

1.20m-1.30m Individual 1st round
1. Yuan Maodong, HouYi
2. Christian Kukuk
3. Yuan Maodong, ZhaKaNuo

1.20m-1.30m Team 2nd round
1. Dashing (Herman Klopper, Christian Kukuk, Wang Ella)
2. Clearwood (Jirirgalatu, E Erding, Daniel, Zheng WenJie)
3. YueHeWan (Chaogetu, JiaoJiao, Dong Liusai, Yuan Maodong)

1.20m-1.30m Individual 2nd Round
1. Daniel
2. Daniel Klopper
3. Wang Ella

Experts of equestrian websites Luc van Moorsel and Daisy van Nieuwkasteele are on the road again. They travel to the South of Limburg province to have a meeting with the managers of a riding school. The riding school is another example of an organisation that is doing well business wise but could improve their online presence to enhance the business. It turn out time and time again that websites that were building by people with no knowledge of horses do not meet the requirements of horse people and therefore; your target group!
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In the society in which we now live, internet is more important then ever. Big breakthroughs were realised in 2014 when it comes to online marketing. Mobile experiences became crucial for online success. These and other changes will continue to develop.
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Editorial content (text, video, sound, images, etc.) that is relevant and valuable has the purpose to reach a targeted audience. De online presence defines your organisation. You simply do not exist in the eyes of many without a well-developed online presence!
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Would you like to know how Equine MERC could help you with your online, but also offline, presentation? Contact us so we can plan a personal and non-bounding meeting. We will discus and advice all aspects of your equestrian website.

We were invited to take pictures at the premises of our customer Stal Sluisweg. The breeder of Frisian horses will launch a new site soon. The owner needed content, also pictures of their horses and accommodation. And a cow ;-)

Check some of the pictures on our  Facebookpage.

Equine MERC owners Daisy van Nieuwkasteele and Luc van Moorsel have had two busy but very useful days. They have been throughout the country together with the English Ingrid Pountney in order to meet prospects. Ingrid works at the head quarters of Horse & Country TV in London.
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Horse & Country TV is a television channel that broadcasts equestrian programmes 24 hours a day, 7 days a week. 5 million Dutch households currently receive the channel. The television channel is one of Equine MERC’s customers since February last year. Equine MERC takes care of all marketing and communication of the channel in The Netherlands. Besides that, the equestrian event and marketing agency is also responsible for the advertisement sales.
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An increasing number of equestrian entrepreneurs are finding out that Horse & Country TV is a very effective way to promote their company or brand. The reach of this marketing tool is huge. That is why Daisy van Nieuwkasteele and Luc van Moorsel arranged meetings with several equestrian clothing brands, a chain of tack shops and a travel agency that is specialized in holidays on horse back. Together with Ingrid Pountney, sales department at the head quarters of Horse & Country TV in London, the visited the companies to talk about the possibilities.
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Are you also interested in an appointment? Call Daisy at 0031 6 24 11 05 99.

Horse & Country TV, the specialist equestrian sports and lifestyle network, is set to become available to UPC Nederland cable subscribers across The Netherlands as part of a new distribution deal. The channel will be part of the Interactieve Digitale TV Royaal package from April 1st 2015. This deal means that H&C TV will now reach more than 5 million Dutch cable households across 16 different networks.

H&C TV CEO, Heather Killen, said: “Extending our distribution with UPC demonstrates how Horse & Country TV has firmly established itself in the media landscape of The Netherlands and we are delighted to become available to even more people with a passion for equestrian sports and country lifestyle.”

Daisy is starting the year with a new challenge. Equine MERC already provides all the marketing and communication in The Netherlands for the English TV-channel Horse & Country TV. From January 2015, Daisy will also be the face of the programme Passe Partout.

Passe Partout, the programme that is exclusive to Horse & Country TV, was presented by Daisy van Nieuwkasteele for the first time. She takes over from Jenneke Smit. Passe Partout takes you behind the scenes at prestigious events.