Monday evening, Luc van Moorsel and Daisy Nieuwkasteele of Equine MERC were invited by KWPN North East Brabant to give a lecture. The lecture had the subject “Online Sales Promotion” and took place at horse riding school ‘t Kantje in Nistelrode, Brabant province.
Equine MERC is a marketing and event agency specialized in the equestrian sector. That means that we have a lot of knowledge when it comes to online business in the horse world, also online horse sales. During an interactive evening we addressed this topic.
The question asked was: imagine, you have a good foal in the meadow and you want to sell it for a good price. What is your plan? Only word of mouth, or does it take more? And which approach is most effective?
Before the arrival of the Internet, the horse market was small. Selling a horse took place mostly within the circle of acquaintances. Word of mouth was the key to success. With the arrival of the Internet, all boundaries disappeared like snow in the sun. Now we can no longer imagine life without the international market. Currently, there are 7 billion people living on this planet, of which 3 billion people have access to the Internet. So many potential buyers! Thus, why not use the Internet?
What can you do?
It is clear that the Internet ensures many potential buyers. But what steps to take next?
Some important factors in online marketing:
2 Social media
3 Ads on commerce sites
4 Banners on websites
5 Online Auctions
With your own website you can inform buyers that a horse is for sale. Our customers have indicated that a website leads to more serious stable visits and more sales. Moreover, a good website makes it easier to be found on Google. Google is the largest search engine in the world, and it increases your chances of selling a horse considerably.
Besides a good website, the use of social media can be very helpful in selling horses. Through advertising on social media, such as Facebook and Youtube, chances are you increase your audience and that will result in an increase of sales.
If you have any questions about this subject, you can always contact us. Click here to download the presentation.