Equine MERC owners Daisy van Nieuwkasteele and Luc van Moorsel have had two busy but very useful days. They have been throughout the country together with the English Ingrid Pountney in order to meet prospects. Ingrid works at the head quarters of Horse & Country TV in London.
Horse & Country TV is a television channel that broadcasts equestrian programmes 24 hours a day, 7 days a week. 5 million Dutch households currently receive the channel. The television channel is one of Equine MERC’s customers since February last year. Equine MERC takes care of all marketing and communication of the channel in The Netherlands. Besides that, the equestrian event and marketing agency is also responsible for the advertisement sales.
An increasing number of equestrian entrepreneurs are finding out that Horse & Country TV is a very effective way to promote their company or brand. The reach of this marketing tool is huge. That is why Daisy van Nieuwkasteele and Luc van Moorsel arranged meetings with several equestrian clothing brands, a chain of tack shops and a travel agency that is specialized in holidays on horse back. Together with Ingrid Pountney, sales department at the head quarters of Horse & Country TV in London, the visited the companies to talk about the possibilities.
Are you also interested in an appointment? Call Daisy at 0031 6 24 11 05 99.